Thread’s Not Dead: The Designer’s Guide to the Apparel Industry


Thread’s Not Dead is the essential strategy guide to the t-shirt design business. Learn the secrets and strategies employed by the industry’s most successful indie apparel designers and brands.

  • Includes deluxe hardcover edition
  • Includes audiobook, ebook, and bonus files.

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Thread's Not Dead opened
Thread's Not Dead: The Designer's Guide to the Apparel Industry $75.00

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  • Hardcover book made-to-order via Ingram Spark and ships in 10-30 business days (delays due to COVID-19)
  • Not eligible for returns or exchanges
  • Downloadable files available instantly after purchase

What if the most prolific and influential people in the modern t-shirt design scene got together and discussed everything they wish they knew when they started? That’s exactly what we have here.

I wrote Thread’s Not Dead in 2011 after being involved in the graphic t-shirt design industry for almost a decade. While some parts are a little dated (some of the websites I mention no longer exist) it still holds up as an invaluable resource to artists and designers who want to get into t-shirt design or start their own clothing line. I wrote it while working at Go Media where I was doing tons of t-shirt designs for bands and clothing brands. I collaborated with 20 other designers to create the ultimate resource for the aspiring t-shirt designer.

**You will get a HARDCOVER BOOK as well as the DIGITAL EDITION Bundle **

The hardcover book will be shipped to you from Ingram Spark where I self-publish and print-on-demand. The quality is the best in the industry and many say the book looks, feels, and SMELLS amazing! It’s a collector’s item for your coffee table. The digital edition will be given in a download link to your inbox after you purchase. You will get ALL the content that Thread’s Not Dead has to offer.

The BONUS download includes:

  • Audiobook narrated by the author (4 hours)
  • PDF eBook (115 pages)
  • 60 MB of Bonus Files including a t-shirt mockup template, Photoshop actions, and stock vector graphics

Thread’s Not Dead is the essential strategy guide to the t-shirt design business. Learn the secrets and strategies employed by the industry’s most successful indie apparel designers and brands. Start your own clothing company and become the next Mark Ecko, Obey, or Johnny Cupcakes! Learn how to dominate the graphic tee business and become the next legendary t-shirt designer. Live the dream!

Whether you want to design merchandise for your favorite bands and indie clothing companies or start your own fashion brand, this book has it all. Its goal is to help you dominate the apparel industry. Key topics include design, freelancing, band merchandise, personal branding, marketing, sales, printing & production, retail, business strategy, and e-commerce. Featuring contributions from the people behind Threadless, Emptees, DesignByHümans, Big Cartel, I Am The Trend, Go Media, Jakprints, Glamour Kills, Paint the Stars, Cure Apparel, Fright-Rags, and more!

Topics Covered:

  1. Freelancing Best Practices
  2. Designing for T-Shirts
  3. Tutorials and Techniques
  4. Printing and Production
  5. Business Aspects
  6. Branding and Marketing
  7. Sales & Fulfillment
  8. Case Studies and Interviews

Reader Reviews:

“The ESSENTIAL strategy Guide for dominating the t-shirt design business.” – Jeffrey Kalmikoff, former CCO of

“After reading this Chapter 6 (Branding & Marketing) and applying Jeff’s advice, my blog traffic has dramatically increased! This book is amazing. It’s hard to even call it a book. I think a better term would be ‘treasure chest.’ It reads like a one-on-one conversation and covers any and everything you can think of, and things you never thought of. A special thanks to Jeff for all his efforts and creativity. He has absolutely inspired me and given me confidence to jump in this industry. ” – Bobby Cerda of Word of Mouth Shirts

“A must read for any designer! I’ve read through this book three times now and I’m still picking it back up to pull resources from it. If you’re at all interested in the apparel industry or even freelance design, I highly recommend Thread’s Not Dead!”- Brent Galloway, Freelance Designer

“A down-to-earth approach to designing and building a career in the commercial end of the apparel industry. Throughout the book Finley gives practical advice on good design, building a portfolio, how to find and get work, and eventually builds up to practices in professional design that include computerized printing and embellishments like special inks, foil, and embroidery. As a road map for aspiring t-shirt designers, this is a great start.” – Guys Lit Wire



Additional information

Weight37 oz


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